Privacy Policy

Last Updated: October 12, 2025

This Privacy Policy describes how Blue Rock Therapy, LLC ("we," "us," or "our") collects, uses, and protects your information when you visit our website. Our business is located in South Carolina, and we comply with applicable state and federal privacy laws, including HIPAA where applicable to protected health information.

Important Notice for Therapy Services: This Privacy Policy covers information collected through our website only. Protected Health Information (PHI) collected during therapy services is governed by HIPAA regulations and our separate Notice of Privacy Practices (NPP), which you will receive as a client. This website policy applies to general inquiries, contact forms, and website usage data.

Information We Collect

We may collect the following types of information:

  • Personal Information: Name, email address, phone number, mailing address, and other contact details you provide through forms

  • Usage Data: Information about how you use our website, including IP address, browser type, device information, and pages visited

  • Cookies and Tracking: Small data files stored on your device to improve your experience and analyze website traffic

  • Location Data: General geographic location based on IP address

How We Use Your Information

We use the information we collect to:

  • Provide and maintain our services

  • Respond to your inquiries and requests

  • Process transactions and fulfill orders

  • Improve our website and user experience

  • Send you updates, newsletters, and marketing communications (with your consent)

  • Analyze website usage and trends

  • Prevent fraud and ensure security

  • Comply with legal obligations under South Carolina and federal law

Data Protection and Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure servers, and access controls. However, no method of transmission over the Internet or electronic storage is 100% secure.

Information Sharing

We do not sell your personal information to third parties. We may share your information with:

  • Service providers who assist in operating our website and business

  • Legal authorities when required by law or to protect our rights

  • Business partners with your explicit consent

Third-Party Services

We may use third-party services such as Google Analytics, payment processors, email marketing platforms, or hosting services. These services have their own privacy policies and may collect information independently. We encourage you to review their privacy policies.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze site traffic. You can control cookie settings through your browser preferences. Disabling cookies may affect certain website functionality.

Your Privacy Rights

You have the right to:

  • Access the personal information we hold about you

  • Request correction of inaccurate or incomplete information

  • Request deletion of your personal information

  • Opt-out of marketing communications at any time

  • Object to or restrict certain types of data processing

  • Withdraw consent for data processing where consent was provided

To exercise any of these rights, please contact us using the information provided below.

South Carolina Residents: While South Carolina does not currently have a comprehensive state privacy law similar to California's CCPA or Virginia's VCDPA, we respect your privacy rights and will honor reasonable requests regarding your personal information. We comply with all applicable federal privacy laws including those governing specific industries and data types.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we discover that we have collected information from a child under 13, we will delete it promptly.

Do Not Track Signals

Some browsers include a "Do Not Track" feature. Our website does not currently respond to Do Not Track signals.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Your continued use of our website after changes are posted constitutes acceptance of the updated policy.